Flip Flop Shops Study

Thank you for agreeing to participate in a brief survey being conducted by Alexander Babbage, an independent market research firm.

The following survey will take approximately eight to ten minutes to complete and the information you provide is being collected solely for market research purposes. In return for completing the survey, you will receive a promotional code good for 30% off of your next purchase at FlipFlopShops.com. Once you complete the survey, you will be able to receive your promotional code.

Thank you for your feedback and participation!

Please press "Next" to continue.

First, tell us a little bit about yourself. Please indicate your gender.

Male

Female

6.	And what is the zip code/postal code of your office?

7.	Thinking about the work environment for your company, please indicate how strongly you agree or disagree with each of the following statements. Please use a scale of 1 to 5, where 1 is “strongly disagree” and 5 is “strongly agree” for each.
7.		1 - Strongly disagree	2 - Somewhat disagree	3 - Neither agree nor disagree	4 - Somewhat agree	5 - Strongly agree	N/A
	I work in a very stressful environment
	My job/work is hazardous
	My job/work is physically demanding
	My job consistently involves meeting deadlines
	I work in a very competitive work environment
	I am very concerned about my future at this company
	My company does not have a very social work environment
	I do not regularly take vacation or PTO
	My company is in a very competitive industry
	I worry constantly about my job when I am at home

And how would you rate your own personal level of stress in the workplace?

Non-existent

Very low

Low

Moderate

Above average

Very high

Next, tell us a little about the environment where you work. Which of the following best describes your company’s typical or official dress code?

Business formal - Suit with skirt for women; suit and tie for men

Business professional - Skirt or pants suit for women; blazer/suit jacket, button down shirt, and tie for men

Business casual - Collared shirt or sweater and pants or skirts for women; polo/collared shirt or sweater with khaki or dress pants for men

Casual / no dress code at all

10.

Does your company have a casual dress day?

Yes

It depends

Don't know/unsure

11.

How would you describe your stress level on casual days at the office compared to a typical day when you have to adhere to the company’s dress code?

My stress level is much lower

My stress level is slightly lower

My stress level is the same

My stress level is slightly higher

My stress level is much higher

12.	Why do you say that?

13.	How often do you wear each of the following types of footwear to the office?
13.		Never	Seldom/Rarely	Occasionally/Sometimes	Often	Always
	Athletic/running shoes
	Flip flops
	Lace up/Oxfords
	Loafers/slip-on
	Boots
	Clogs
	Sandals

14.	How often do you wear each of the following types of footwear to the office?
14.		Never	Seldom/Rarely	Occasionally/Sometimes	Often	Always
	Athletic/running shoes
	Flip flops
	Boots
	Heels/pumps
	Flats
	Loafers/slip-on
	Sandals
	Clogs

15.

Now, thinking about what you regularly wear to the office, what impact does it have on your personal stress level?

None/Non-existent

Very low

Low

Moderate

Above average

Very high

16.	Please indicate how much you agree with each of the following statements, using a scale of 1 to 5, where 1 is “strongly disagree” and 5 is “strongly agree”:
16.		1 - Strongly disagree	2 - Somewhat disagree	3 - Neither agree nor disagree	4 - Somewhat agree	5 - Strongly agree
	Dressing casually at work makes me feel less stressed
	I would be more productive if I dressed casually at work
	I would be comfortable wearing flip flops to work/the office
	I feel there is a direct connection between what I wear to work and my level of stress
	I am satisfied with my company’s dress code
	Dressing formally/dressing up makes me feel more stressed

17.

Now, let’s shift from thinking about work to thinking about your personal time/life at home. First, how would you describe your personal level of stress at home?

Non-existent

Very low

Low

Moderate

Above average

Very high

18.	Next, please indicate how strongly you agree or disagree with each of the following statements. Please use a scale of 1 to 5, where 1 is “strongly disagree” and 5 is “strongly agree” for each.
18.		1 - Strongly disagree	2 - Somewhat disagree	3 - Neither agree nor disagree	4 - Somewhat agree	5 - Strongly agree
	I exercise regularly
	I consider myself in good physical condition
	I have a positive outlook on life in general
	I am not worried about the future
	I feel secure about my financial future
	I spend as much time as possible outdoors

19.	During a typical week, how often do you participate in each of the following types of activities as a way to help relieve stress?
19.		Daily	Multiple times per week	Once a week	Less than once a week	Never
	Running
	Walking
	Sports (e.g., golf, tennis, basketball, softball)
	Physical activities/exercise (e.g., weight lifting, aerobics, yoga)
	Arts and crafts
	Reading
	Television/movies
	Volunteer work
	Travel
	Meditation
	Listening to music

20.

Have you filed your 2012 taxes yet?

Yes

Don't know

21.	Now, please indicate how many pairs of each of the following types of shoes you own:
21.		0	1	2	3	4	5	6-9	10-14	15-19	20+
	Athletic/running shoes
	Flip flops
	Lace up/Oxfords
	Loafers/slip-on
	Boots
	Clogs
	Sandals
	Other

22.	And how often do you wear each of the following types of shoes at home?
22.		Never	Seldom/Rarely	Occasionally/Sometimes	Often	Always
	Athletic/running shoes
	Flip flops
	Lace up/Oxfords
	Loafers/slip-on
	Boots
	Clogs
	Sandals
	Other

23.	Now, please indicate how many pairs of each of the following types of shoes you own:
23.		0	1	2	3	4	5	6-9	10-14	15-19	20+
	Athletic/running shoes
	Flip flops
	Boots
	Heels/pumps
	Flats
	Loafers/slip-on
	Sandals
	Clogs
	Other

24.	And how often do you wear each of the following types of shoes at home?
24.		Never	Seldom/Rarely	Occasionally/Sometimes	Often	Always
	Athletic/running shoes
	Flip flops
	Boots
	Heels/pumps
	Flats
	Loafers/slip-on
	Sandals
	Clogs
	Other

25.	What are the first words or phrases that come to mind when you think about flip flops?

Other: please specify.

27.

How much do you agree or disagree with the statement that wearing flip flops in the workplace can help to reduce stress levels?

Completely disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Completely agree

28.	Why do you say that?

29.

How appropriate do you feel flip flops are in the workplace?

Completely inappropriate

Somewhat inappropriate

Neither appropriate nor inappropriate

Somewhat appropriate

Completely appropriate

30.

And thinking about your personal life, how much do you agree or disagree with the statement that people who wear flip flops have lower stress levels than those who wear other types of footwear?

Completely disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Completely agree

31.	Why do you say that?

The following questions are for classification purposes only. Please note that all responses are completely confidential and will not be associated with any individual responses.

33.

Which of the following best honors your cultural heritage?

White/Caucasian

Black/African American

Hispanic or Latino

Asian

Native American

Other

Prefer not to answer

34.

What is the highest level of education you have completed?

Less than high school

High school graduate

Some college

College graduate

Post college degree

Prefer not to answer

35.

Which of the following best describes your marital status?

Single

Married

Committed relationship

Divorced/separated

Other

Prefer not to answer

36.

Please indicate if you have children in the following age ranges in your household. Please select all that apply.

None/0 children in household

0-4 years

5-7 years

8-12 years

13-17 years

Thank you for your participation. Please enter your name, phone number and prefered email address below to receive your promotional code by email upon hitting the "submit" button. This information will only be used to email your promotional code and will not in any way be identified with any responses you have provided. All information will be kept confidential. You will receive your promotional code within 3 to 5 business days. Should you wish to not receive the promotional code for 30% off of your next purchase at FlipFlopShops.com, simply press "submit" to complete the survey process.

37.	Name

38.	Phone number (xxx-xxx-xxxx)

39.	Email address