by Meg McConnell | May 10, 2022
Situation With a merger completed between Northside Hospital and Gwinnett Medical System, Northside was looking to gain a deeper understanding of how its brand and that of the Gwinnett system were perceived by the geographies they served. These insights were necessary...
by Meg McConnell | May 6, 2022
Situation: In early 2018, Northside Hospital Cancer Institute (NHCI) and its partner, Blue Sky Agency, launched the first dedicated marketing campaign focused on building the NHCI brand. As part of this process, NHCI wanted a way to measure the impact of the success...
by Meg McConnell | Apr 20, 2022
Situation: A healthcare company was considering sponsorship of Atlanta United, the new Major League Soccer team, and they wanted to know who the fans are and if they lived near their retail locations. Analysis: Through analysis of mobile data of attendees at...
