Curated Consumer Spending Data

View and compare sales performance by location and by merchant to identify leasing and marketing opportunities.

Anonymized credit, debit and post-pay card spending from banks, credit unions and transaction processors

From more than 40 million U.S. households

  • Over 100 million cards
  • More than 33% of Households
  • Over 50% of shopping center spending

Nearly 2,000 merchants

  • Over 400,000 doors

Total Spend Analyzed (online and offline)

  • $3,926B (2021)

Privacy compliant

The Capability to Quickly Quantify and Compare Sales Productivity, Like Never Before.

Track ranking and trends against national benchmarks and competitors, for both in-store and online purchases, to drive leasing opportunities, marketing campaigns, and validate investments.

MEASURE COMPETITIVE SHARE BY ZIP

Quantify market dominance and share for a shopping center or individual retailer. Quantify how opening or closing stores impact online sales for the shopping center or individual retailer.

Omnichannel

Quantify how the presence of brick-and-mortar stores impact online sales.

TRACK AND TREND COMPETITIVE RETAILER IN-STORE AND ONLINE SALES

Merchant Analytics at the store level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online. Consumer spending analytics at the ZIP code level –
dollars spent, transaction count, average transaction, sales and returns, In-store and Online.

Take a Product Tour

Case Studies

The Halo Effect

How Bricks Affect Clicks

 

Read more

Major REIT

Closing Lease Deals Using TruTrade, TruInsight and TruTrade Spend

Read more

Financial Services Agency

Private Label TruTrade 

 

Read more

Ready to Try TruTrade Spend?

Get started learning, discovering, and performing better today with TruTrade Spend.

© 2022 ALEXANDER BABBAGE. ALL RIGHTS RESERVED.