
Curated Consumer Spending Data
View and compare sales performance by location and by merchant to identify leasing and marketing opportunities.
Anonymized credit, debit and post-pay card spending from banks, credit unions and transaction processors
From more than 40 million U.S. households
- Over 100 million cards
- More than 33% of Households
- Over 50% of shopping center spending
Nearly 2,000 merchants
- Over 400,000 doors
Total Spend Analyzed (online and offline)
- $3,926B (2021)
Privacy compliant
The Capability to Quickly Quantify and Compare Sales Productivity, Like Never Before.
Track ranking and trends against national benchmarks and competitors, for both in-store and online purchases, to drive leasing opportunities, marketing campaigns, and validate investments.
MEASURE COMPETITIVE SHARE BY ZIP
Quantify market dominance and share for a shopping center or individual retailer. Quantify how opening or closing stores impact online sales for the shopping center or individual retailer.
Omnichannel
Quantify how the presence of brick-and-mortar stores impact online sales.
TRACK AND TREND COMPETITIVE RETAILER IN-STORE AND ONLINE SALES
Merchant Analytics at the store level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online. Consumer spending analytics at the ZIP code level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online.
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Case Studies

The Halo Effect

Major REIT
Closing Lease Deals Using the TruTrade® platform, consisting of the TruTrade®, TruInsight™ and TruTrade Spend™ applications

Financial Services Agency

Ready to Try The TruTrade Spend™ application?
Get started learning, discovering, and performing better today with the TruTrade Spend™ application.