Curated Consumer Spending Data

View and compare sales performance by location and by merchant to identify leasing and marketing opportunities.

Try The TruTrade Spend™ Application

Anonymized credit, debit and post-pay card spending from banks, credit unions and transaction processors

From more than 40 million U.S. households

Over 100 million cards
More than 33% of Households
Over 50% of shopping center spending

Nearly 2,000 merchants

Over 400,000 doors

Total Spend Analyzed (online and offline)

$3,926B (2021)

Privacy compliant

The Capability to Quickly Quantify and Compare Sales Productivity, Like Never Before.

Track ranking and trends against national benchmarks and competitors, for both in-store and online purchases, to drive leasing opportunities, marketing campaigns, and validate investments.



MEASURE COMPETITIVE SHARE BY ZIP

Quantify market dominance and share for a shopping center or individual retailer. Quantify how opening or closing stores impact online sales for the shopping center or individual retailer.



Omnichannel

Quantify how the presence of brick-and-mortar stores impact online sales.



TRACK AND TREND COMPETITIVE RETAILER IN-STORE AND ONLINE SALES

Merchant Analytics at the store level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online. Consumer spending analytics at the ZIP code level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online.