Grow Financial

Grow Financial

Situation: The credit union for MacDill Air Force Base needed to expand its brand outside of the military heritage of the MacDill Air Force Base but was concerned whether a rename would impact business.   Analysis: Through qualitative and quantitative research we...
Mastercard Miami

Mastercard Miami

Situation: MasterCard Worldwide and Turnberry wanted to understand the purchasing power and habits of Latin American visitors – especially Brazilian visitors – to the Miami market.   Analysis: Alexander Babbage designed a study with shopper interviews occurring...
Ascend Federal Credit Union

Ascend Federal Credit Union

Situation: Ascend Federal Credit Union, the second largest credit union in Tennessee, was moving forward with its goal of becoming the state’s largest credit union and expanding their presence in the Nashville area. As part of their growth strategy, Ascend was...
Unify Financial Credit Union

Unify Financial Credit Union

Situation: After more than 50 years, the Executive Team and Board of Directors at Western Federal Credit Union was concerned that their name was not representative of an institution with 50 branches in 13 states, ranging from California to Virginia.   Analysis:...
Whitney Museum of American Art

Whitney Museum of American Art

Situation: The Whitney aimed to align visitor demographics with target audiences and evaluate the quality of their experiences in the new building by deepening insights into engaged dynamics with the museum. Analysis: Selected from 20 competing firms, Alexander...