Shopping Center and Retail Location Analytics and Data Visualization

Numbers mean more with context. Now you can know more about your shoppers.

Go Beyond Data, Get the Story of Your Shopping Center or Retail Location

Your location is more than just foot traffic, it’s the shoppers who visit. With the TruTrade® platform and our expert team of strategists, you’ll go beyond dashboards and discover what makes your shoppers tick, how to attract new shoppers, and answer your most pressing questions.

Selected Clients

Maximize Your Efforts With Industry-Leading Data and Strategy

The TruTrade® platform. We’re not merely a dashboard — we’re your data insights partner.

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DEMOGRAPHIC DATA ANALYSIS

Know who your shoppers are, what they like and dislike about your business, who isn’t shopping. Answer all your questions with the TruTrade® application deep shopper insights. With the TruTrade® application, you can easily see income, age, family status, education, and more to make segmentation easier than ever.

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COMPETITOR RETAIL LOCATION ANALYSIS

Getting a leg up on the competition can be tough but with competitive analysis features like trade areas defined at the block group level, retail experience measurement, and brand perception data, you can formulate a winning strategy.

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CUSTOMER LOYALTY ANALYSIS

Discover what keeps your shoppers coming back and make strategic moves to retain more of them.

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GEODEMOGRAPHIC SHOPPER SEGMENTATION

Use detailed visual mapping, charts, and tables to gain deep insights into the shopper segments that visit your location or locations.

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RETAIL LOCATION ANALYSIS

Leverage industry-leading mobile data and the expert consultants at Babbage to analyze any retail location and develop a plan of action.

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Try the TruTrade® Platform

Reach More Shoppers With What Compels Them

With TruInsight™ application, you can optimize your marketing mix, connect with what motivates your shoppers and discover the things that drive their choices.

Enrich Your Shopper Profiles

TruInsight™ helps you identify what drives shoppers to action, segment audiences, and reach them with real impact.

Case Studies

Eastdil Secured

Successfully marketing and selling a center using the TruTrade® platform

The Shops at Columbus Circle

Understanding the Complexities of a Landmark NYC Destination

Re-Imagining a Historic Center

Harnessing the Power of the TruTrade® platform to Re-Imagine a Historic Property

Ready to Try The TruTrade® platform?

We have helped shopping centers and retailers grow and succeed for years but we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of the TruTrade® platform, our team is happy to help!

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