Analytics

We seek the best answers for our clients by employing a wide variety of research tools and methodologies. We recognize that every client is unique and every project need is different. You will find us refreshingly open to listening to your business issues, and then working with you to craft the ideal solution for gathering data and generating actionable insights. Here are some of the services and methodologies that we employ.

Customer Insights and Analysis

    • Advanced statistical analysis
    • Conjoint analysis
    • Ethnography
    • Geo-triggered mobile surveys
    • Intercept surveys
    • Online Communities and discussion boards
    • Online focus groups
    • Price modeling
    • Purchase path mapping
    • Quantitative online, phone and mail surveys
    • Segmentation and persona development
    • Social media and digital ad analytics

Large Data Analysis

  • Email databases
  • Loyalty program data
  • Members / subscriber data
  • Point-of-sale / ticketing data
  • Psychographics

Location Intelligence

  • Demographic penetration
  • Market share analysis
  • Site selection
  • Trade area definition

Marketing Activation

  • Direct mail campaign execution
  • Email campaign execution
  • Marketing effectiveness / ROI

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