About Alexander Babbage

Alexander Babbage is a full-service analytics and insights firm with more than 20 years of experience measuring and closing the gap between your performance and potential. We believe better results come from better decisions. And better decisions come from understanding your customers, their drivers, your geographic market and your largest opportunities.

Our senior consultants use state-of-the-art technology and cross-industry expertise to help you put your finger on the pulse of your customer. Not only will our team help source and organize the information you need to make smarter decisions, we will help you use the data to create an actionable strategy to impact the bottom-line.

Why Work With Us

We have built our business in close collaboration with our clients. Listening to their urgent business priorities and understanding how to apply deep analytics. We combine experts in three distinct disciplines – Location Based Analytics, Customer Spending, and Consumer Behavior Research.

Sure, we use proprietary technology, big data, machine learning, augmented and artificial intelligence, advanced statistical techniques, behavioral driver analytics, and cutting-edge analytics – but more importantly we focus on results. What are you going to do with these insights in order to impact your business? We have developed proprietary solutions, such as our TruTrade® platform which analyzes massive mobile, digital and spending data to understand who your customers are, where they live and work, where else they visit, how long they stay, how frequently they visit, what engages them, how much they spend and much, much more. However, we are not wedded to an individual technology or solution. Our focus is on the answers to your most pressing questions, and our reward is results.

What It’s Like to Work Together

At Alexander Babbage, we apply cutting-edge technology, deep industry expertise, and proven consulting methodologies to ensure you get the results you expect and deserve.


We start with the end in mind. How are you going to use these insights to drive the business? Who do you need to influence? How does this impact your organization? Who needs to be bought-in to achieve results?


We design our approach to build upon your knowledge foundation. Alexander Babbage collaborates with you carefully to transfer knowledge and best practices with a focus on continual improvement.


Alexander Babbage executes a turnkey project. You have one partner to hold accountable. We analyze data and extend it with additional data sources to make it relevant, actionable and insightful.


Our team presents a finished consulting report, ongoing supporting services, SaaS tools, and everything you need to implement and extend the recommendations.

Alexander Babbage prioritizes our analysis to focus on the audiences that can drive results. Our team assembles the insights you already have and mine them to identify organizational beliefs, myths, and develop new hypotheses.

Our Clients come back to us, and they refer us, because they say:

“Babbage brings a point of view without an agenda”