Cultural Destinations and Attractions – Analytics and Audience Insights

Identify who visits your location, who does not, and how to drive visitation

Go Beyond Data, Understand Your Destination’s Complete Story

You need more than simple traffic counts; you need to deeply understand your guests and your destination’s position within your competitive set. With TruTrade and our expert team of strategists, you’ll go beyond dashboards and discover deeper visitor insights, how and where to attract new guests, and how to answer your most pressing questions about your venue.

Selected Clients

Maximize Your Efforts With Industry-Leading Data and Strategy

TruTrade. We’re not merely a dashboard — we’re your guest insights partner.

GUEST DATA YOU CAN TRUST

With the TruTrade tool kit, you get access to nearly limitless data about your core guest, including understanding your guests’ visitation patterns at your location – as well as competitive / analogous locations.

DEMOGRAPHIC DATA ANALYSIS

Knowing who your guests are – and who they are not – enables you to identify and target new audiences and measure how you are doing against your most critical strategic audiences.

GUEST LOYALTY ANALYSIS

Identify the attributes that deepen loyalty and stimulate return visits, then take appropriate action to initiate strategic programs to retain more guests.

GEODEMOGRAPHIC GUEST SEGMENTATION

Use detailed visual mapping, charts, and tables to gain deep insights into the geographic, demographic and behavioral profile of your guests.

COMPETITIVE AND ANALOGOUS PEER SET ANALYSIS

Leverage Babbage’s industry-leading mobile data and work with our consultants with deep industry knowledge to quantify how your location compares to other similar venues on a local, regional and/or national basis in terms of market size, guest profile and visitation behaviors.

Take a Product Tour

Reach More Guests With What Compels Them

With TruInsight and TruTarget, you can identify the brands, areas of interest and mediums that your guests engage with most, and then target those guests with information that specifically appeals to them.

ENRICH YOUR VISITORS’ PSYCHOGRAPHIC PROFILE

TruInsight helps you identify your guests’ specific interests, enables you to segment guest audiences, and facilitates your ability to reach them with impactful messaging.

TARGET SPECIFIC AUDIENCES TO INCREASE VISITATION

TruTarget hyper-targeted advertising using mobile device-ID lists (MAIDs) provides the confidence to selectively reach your ideal guest at the ideal time.

Case Studies

Naples Botanical Garden

Launching a Garden for All

 

Read more

Filoli

Double Event Attendance in One Year

Read more

The Ride

Quantifying Audience Changes Post-COVID

 

Read more

Ready to Try TruTrade?

We’ve been helping cultural destinations and attractions grow and succeed for years but we know that deciding on a partner can be tough. Whether you’d just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!

© 2022 ALEXANDER BABBAGE. ALL RIGHTS RESERVED.