High Museum of Art

High Museum of Art

SITUATION: The High Museum of Art proactively sought a comprehensive understanding of its audience during the Frida and Diego: Passion, Politics & Painting exhibition. This initiative aimed to analyze visitor characteristics, experiences, attitudes, perceptions,...
Elevation Burger

Elevation Burger

Situation: Elevation Burger, a burger restaurant focused on offering authentic and sustainably prepared food that’s better for you and the environment, needed to determine how well its brand was positioned and whether its core promise was resonating among guests....
Flip Burger Boutique

Flip Burger Boutique

Situation: FLIP Burger Boutique, under the tutelage of creative director and winner of Bravo’s Top Chef, Richard Blais, is a pioneer in the “better burger” category providing its diners a “unique culinary experience on a bun.” FLIP had two stores and needed to...
Another Broken Egg Cafe

Another Broken Egg Cafe

Situation: Another Broken Egg Café was uncertain of what their brand stood for, who their guest was and what elements of the dining experience were strengths or areas to fix.   Analysis: Alexander Babbage conducted in-depth, one-on-one interviews with diners and...
SusieCakes

SusieCakes

Situation: SusieCakes has eight locations in California offering home-style dessert favorites baked entirely from scratch. As part of its growth plans, SusieCakes wanted to know where to build new stores and how to get more business out of their current locations....