Cultivating Holiday Magic

Cultivating Holiday Magic

Situation: In 2011, Atlanta Botanical Gardens aspired to redefine Atlanta’s holiday traditions and launched Garden Lights. To ensure the best possible guest experience, every year they delve into understanding their audience —analyzing visitor types, experiences, and...
The Philadelphia Orchestra’s Symphony of Growth

The Philadelphia Orchestra’s Symphony of Growth

Situation: The Philadelphia Orchestra (POA) aimed to attract and expand its audience, particularly among younger subscribers and single-ticket buyers, through an engaging late-night concert series. This concept fosters a relaxed atmosphere, showcasing a single work or...
Alliance Theatre

Alliance Theatre

Situation: The Alliance Theatre, a prominent Atlanta-based company, aimed innovative approaches to attract new patrons, enhance ticket sales, and elevate season subscriber renewals.    Analysis: To achieve this, we conducted a comprehensive online survey within...
Atlanta Hawks’ Strategic Success

Atlanta Hawks’ Strategic Success

Situation: The Atlanta Hawks aimed to boost fan engagement and cultivate stronger connections with their audience during home games.   Analysis: To achieve this goal, Alexander Babbage spearheaded a robust annual research program. This involved online studies on...
Chicago Cubs

Chicago Cubs

Situation: The Chicago Cubs targeted a comprehensive and holistic Research Program covering Attendee Profile, Fan Experience, Media Consumption, Sponsorship, Fan Satisfaction and Season Ticket Holder Profile.   Analysis: Executing a strategic plan, which included...