Atlanta Braves’ Stadium Relocation

Atlanta Braves’ Stadium Relocation

Situation: Facing the expiration of their lease on Turner Field in 2016, the Atlanta Braves enlisted Alexander Babbage, a collaborator since 2007, to identify a suitable location for their new stadium.   Analysis: Leveraging extensive research and ticket data...
Leading Mall Owner/Operator

Leading Mall Owner/Operator

Situation: As an owner/operator of some of the nation’s premier shopping destinations, our client does a great job of leasing, marketing and operating their assets. To empirically demonstrate their centers are dominant in their markets, the client wanted to quantify...
Atlanta United FC

Atlanta United FC

Situation: A healthcare company exploring sponsorship opportunities with Atlanta United, the new Major League Soccer team, sought insights into fan demographics and their proximity to the company’s retail locations.   Analysis: Leveraging mobile data from...
Anthropologie

Anthropologie

Situation: Jamestown believed Ponce City Market would be an ideal site for a fourth Anthropologie location in Atlanta. (Excluding the Avalon location.) Anthropologie executives were concerned the market surrounding Ponce City Market would not align with...