Atlanta United FC

Using Location Based Insights for Marketing Decisions


A healthcare company was considering sponsorship of Atlanta United, the new Major League Soccer team, and they wanted to know who the fans are and if they lived near their retail locations.



Through analysis of mobile data of attendees at Atlanta United games, Alexander Babbage was able to find where Atlanta United attendees live (at the Block Group level) and show the company their proximity to their current and proposed locations.

We were also able to identify the demographics of Atlanta United attendees and assess that they are similar to those visiting the locations currently.

Importantly, we did not require any hardware or software to be installed and were able to complete the project within days.



The company was able to better evaluate a sponsorship of Atlanta United

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