Atlanta Braves’ Stadium Relocation

Precision with Big Data Unlocks Premier "Play, Work, Stay" Hub


Facing the expiration of their lease on Turner Field in 2016, the Atlanta Braves enlisted Alexander Babbage, a collaborator since 2007, to identify a suitable location for their new stadium.



Leveraging extensive research and ticket data spanning several years, Alexander Babbage pinpointed key insights into the geographic distribution of Braves’ fans, revealing a predominant fan base north of Atlanta.



Informed by Babbage’s findings, the Braves strategically relocated to Cobb County, situated north of Atlanta. The new stadium, inaugurated in the 2017 season, is part of a dynamic mixed-use development. This comprehensive approach transforms the stadium into a year-round destination fostering the “Play, Work, Stay” concept. 

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