National Harbor

National Harbor

Situation: Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during...
Aventura Mall

Aventura Mall

Situation: The third-largest shopping center in the U.S. – and one of the most productive – needs to maintain its competitive position.   Analysis: Alexander Babbage has served as the research team for Aventura Mall since 2006. We have studied shopper mix,...
CityPlace

CityPlace

Situation: The CityPlace shopping center located in West Palm Beach, Florida sought to understand the best approaches to bringing in new tenants that would appeal to their target markets as well as understand the overall attitudes and habits of CityPlace shoppers....
Elevation Burger

Elevation Burger

Situation: Elevation Burger, a burger restaurant focused on offering authentic and sustainably prepared food that’s better for you and the environment, needed to determine how well its brand was positioned and whether its core promise was resonating among guests....
Flip Burger Boutique

Flip Burger Boutique

Situation: FLIP Burger Boutique, under the tutelage of creative director and winner of Bravo’s Top Chef, Richard Blais, is a pioneer in the “better burger” category providing its diners a “unique culinary experience on a bun.” FLIP had two stores and needed to...