CASE STUDY

National Harbor

Developing a Mixed-Use Project for Optimum Utilization

Situation:

Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during development, operations and expansion phases.

 

Analysis:

Through trade area and on-property research we recommended market positioning, key demographic and geographic targets.

 

Result:

Our recommendations have helped National Harbor perform as a first-class urban mixed-use development and has provided the necessary data to secure the addition of Tanger Outlets – a substantial expansion to the property.

Featured Case Studies

AVENTURA MALL

Marketing and Leasing a Trophy Asset

 

Read more

Major REIT

Closing Lease Deals Using TruTrade, TruInsight and TruTrade Spend

Read more

The Shops at Columbus Circle

Understanding the Complexities of a Landmark NYC Destination
  

Read more

Ready to Try TruTrade?

We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!