Krystal Hamburgers

Krystal Hamburgers

by | Apr 21, 2022

SITUATION: An 80-year-old fast food restaurant chain needed to increase sales.   ANALYSIS: Alexander Babbage segmented their customer base and identified that 84% of their sales came from 41% of their customers and determined what was most important to this core...
Moe’s

Moe’s

by | Apr 21, 2022

Situation: Moe’s had never conducted consumer research and they selected Alexander Babbage to do so. They wanted to know who their customers were and why they came to Moe’s.   Analysis: Through intercept surveys conducted in the stores, Alexander Babbage provided...
Moe’s

Moe’s

by | Apr 21, 2022

Situation: Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba. Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M...
Dunkin’ Donuts

Dunkin’ Donuts

by | Apr 21, 2022

Situation: Over the years with the health craze, donuts have been falling out of favor with consumers. Dunkin Donuts realized they needed to evolve and reposition their brand. Dunkin Donuts engaged Alexander Babbage to test new breakfast products they were launching....
GTE Financial

GTE Financial

by | Apr 21, 2022

Situation: GTE Federal Credit Union was concerned that their name, logo and the words “Credit Union” were reflective of an old company, (the brand was discontinued with the acquisition of GTE by Verizon) an old image, and an old positioning.   Analysis: Through...