Situation:
Moe’s had never conducted consumer research and they selected Alexander Babbage to do so. They wanted to know who their customers were and why they came to Moe’s.
Analysis:
Through intercept surveys conducted in the stores, Alexander Babbage provided them the demographic profile of their customers segmented by their dollar-value. By comparing this information to the trade area, Moe’s was able to see which demographics were the strongest and where they had little traction.
Result:
Research helped fine-tune their marketing positioning, advertising strategy, site selections and expansion plans and grew into a long-term research relationship as the brand exploded from a single company-owned store to over 350 franchised stores prior to being sold to Focus Brands.
Featured Case Studies
![](https://alexanderbabbage.com/wp-content/uploads/2022/10/elevation-thumb.jpg)
Elevation Burger
![](https://alexanderbabbage.com/wp-content/uploads/2022/10/moes1-thumb.png)
Moe’s
![](https://alexanderbabbage.com/wp-content/uploads/2022/04/DD-case-study-thumb.png)
Dunkin’ Donuts
Ready to Try TruTrade?
We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!
![moes-cta](https://alexanderbabbage.com/wp-content/uploads/2022/10/moes-cta.png)