Krystal Hamburgers

Understanding Customer Loyalty and Trade Area Dynamics


An 80-year-old fast food restaurant chain needed to increase sales.



Alexander Babbage segmented their customer base and identified that 84% of their sales came from 41% of their customers and determined what was most important to this core customer. With this knowledge, Krystal re-focused product development and marketing on the core customer and increased patronage, loyalty, recency and frequency.



Five years of transaction declines were reversed and the brand is growing again among a core, loyal customer base.

Featured Case Studies

Flip Burger Boutique

Defining the Customer and Drivers of Loyalty


Read more

Elevation Burger

How Do We Elevate Our Brand and Guest Experience?


Read more


Retail Network Optimization


Read more

Ready to Try TruTrade?

We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!