Retail Network Optimization


Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba. Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M with Average Unit Volume (AUV) of $1.2M but they were unable to explain why.



Through extensive market and statistical analysis Alexander Babbage identified the driving factors behind individual store revenue performance.



Moe’s used Alexander Babbage research to revise their site selection and growth strategy and were able to add over 300 restaurants in less than seven years – while increasing AUV. This resulted in a successful sale to Focus Brands – and now over 500 restaurants.

Featured Case Studies

Krystal Hamburgers

Understanding Customer Loyalty and Trade Area Dynamics


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Who, What, Where?


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Flip Burger Boutique

Defining the Customer and Drivers of Loyalty


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We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!