Situation:
Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba. Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M with Average Unit Volume (AUV) of $1.2M but they were unable to explain why.
Analysis:
Through extensive market and statistical analysis Alexander Babbage identified the driving factors behind individual store revenue performance.
Result:
Moe’s used Alexander Babbage research to revise their site selection and growth strategy and were able to add over 300 restaurants in less than seven years – while increasing AUV. This resulted in a successful sale to Focus Brands – and now over 500 restaurants.
Featured Case Studies
![](https://alexanderbabbage.com/wp-content/uploads/2022/10/krystal-thumb.jpg)
Krystal Hamburgers
![](https://alexanderbabbage.com/wp-content/uploads/2022/10/moes2-thumb.png)
Moe’s
![](https://alexanderbabbage.com/wp-content/uploads/2022/10/flip-thumb.jpg)
Flip Burger Boutique
Ready to Try TruTrade?
We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!
![moes-cta](https://alexanderbabbage.com/wp-content/uploads/2022/10/moes-cta.png)