SusieCakes

SusieCakes

Situation: SusieCakes has eight locations in California offering home-style dessert favorites baked entirely from scratch. As part of its growth plans, SusieCakes wanted to know where to build new stores and how to get more business out of their current locations....
Krystal Hamburgers

Krystal Hamburgers

SITUATION: An 80-year-old fast food restaurant chain needed to increase sales.   ANALYSIS: Alexander Babbage segmented their customer base and identified that 84% of their sales came from 41% of their customers and determined what was most important to this core...
Moe’s

Moe’s

Situation: Moe’s had never conducted consumer research and they selected Alexander Babbage to do so. They wanted to know who their customers were and why they came to Moe’s.   Analysis: Through intercept surveys conducted in the stores, Alexander Babbage provided...
Moe’s

Moe’s

Situation: Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba. Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M...
Dunkin’ Donuts

Dunkin’ Donuts

Situation: Over the years with the health craze, donuts have been falling out of favor with consumers. Dunkin Donuts realized they needed to evolve and reposition their brand. Dunkin Donuts engaged Alexander Babbage to test new breakfast products they were launching....