Download a Sample File

Complete the form below to download a sample file with Revenue per Shopper (RPS) for Target by ZIP for the State of Georgia.

Our Babbage Spend dashboard includes RPS for over 350 retailers, in-store and online, by ZIP and mapped to trade areas for shopping centers. Historic data plus weekly updates, category benchmarks and much more.

The included fields in the file are for each ZIP code:

• • The Revenue Per Shopper when purchasing items physically in the store
  • The Revenue Per Shopper when purchasing items from Target online
  • The percentage of spending that was conducted physically in the store
  • The percentage of spending that was conducted online
  • The total population of the given ZIP Code
  • The forecast population growth for the ZIP code from 2024 to 2029
  • The average household income for the given ZIP Code

Note the wide variance in RPS between ZIPs. Higher spending is only slightly correlated to demographic data (household income, education, home value).

For any questions, please reach out to us, we love to talk shoppers.