Curated Consumer Spending Data

Babbage wrote the original Halo Effect – how stores impact clicks in 2017. Since then, we’ve been at the forefront of understanding the omni-channel consumer. With Babbage Spend we have created an unprecedented depth of analysis to compare sales instore and online to identify leasing and marketing opportunities.

Try The Babbage Spend™ Application

Anonymized credit, debit and post-pay card spending from banks, credit unions and transaction processors

- - By named category, sub-category and merchant
  - To ZIP code
  - In-store, online and returns.
  - Privacy compliant

The Capability to Quickly Quantify and Compare Sales Productivity, Like Never Before.

Understand changes wrought by the pandemic and know which merchants rely on stores for sales.
Determine market share by category and merchants.
Quantify the true cost of online sales for a merchant.
Drive leasing opportunities, marketing campaigns, and validate investments.



MEASURE COMPETITIVE SHARE

Create compelling leasing materials. Quantify market dominance and share. Identify geographic priorities and opportunities. Quantify how opening or closing stores impact online sales for the shopping center or individual retailer.



Omnichannel

Quantify how the presence of brick-and-mortar stores impact online sales.



TRACK AND TREND COMPETITIVE RETAILER IN-STORE AND ONLINE SALES

Merchant Analytics at the store level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online. Consumer spending analytics at the ZIP code level – dollars spent, transaction count, average transaction, sales and returns, In-store and Online.

Try Babbage Spend™