Not All Traffic Is Created Equal
1 Gen X shopper is worth 1.8 Boomers and 2.0 Gen Z shoppers
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Why It Matters
Pricing
Case Studies
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Why This Matters
Stop Counting Feet. Start Counting Dollars.
Key Metrics
Benchmark RPS by brand, category, and ZIP
Identify high-value trade areas
Align leasing with spend, not just traffic
Support lease pricing and strategy with revenue data
Most traffic tools stop at visits. Babbage Spend | Revenue per Shopper™ goes beyond—quantifying how much each shopper actually spends.
For the first time, retailers, landlords, and advisors can benchmark true retail productivity.
A Smarter Way to Value Retail
Babbage’s Revenue per Shopper™ delivers spend-backed insights across hundreds of national retailers. Powered by anonymized transaction data and tailored AI-driven consumer modeling, our platform helps you move beyond traffic to strategic performance.
Features:
✔ Coverage of 350+ brands across the U.S.
✔ Geographic filters: ZIP, CBSA, State, national
✔ RPS trendlines by category and tenant
✔ Shopper profiles by income, psychographics, and trade area
Simple, Scalable Pricing
Access only what you need—by brand or market. National brands and REITs can scale usage across teams, while marketers and brokers can license targeted markets or brands.
Babbage Spend: Revenue Per Shopper is available to support your exact needs.
On-Demand
Client tailored reporting- Best for: One off reports and datasets. Benchmark retail performance.
- One-time delivery
- All options include:
✔ Revenue Per Shopper
✔ Category, sub-category and Retailer detail
✔ National Benchmarks
✔ Instore and Online Revenues
✔ Transaction Count
✔ ZIP Code
✔ Omnichannel Mix
✔ Maps and Visualizations
✔ Coverage of 350+ retailers
Subscription
Dashboard, Downloads and Maps- Best for: Ad-hoc and Buy/Sell analysis, Leasing strategy, Market benchmarking, Center optimization
- 12-month contract
- All options include:
✔ Revenue Per Shopper
✔ Category, sub-category and Retailer detail
✔ National Benchmarks
✔ Instore and Online Revenues
✔ Transaction Count
✔ ZIP Code
✔ Omnichannel Mix
✔ Maps and Visualizations
✔ Coverage of 350+ retailers
Enterprise
Dashboard, Downloads, Maps and API- Best for: Portfolio-wide KPI tracking, custom dashboards, reporting automation
- 12-month contract
- All options include:
✔ Revenue Per Shopper
✔ Category, sub-category and Retailer detail
✔ National Benchmarks
✔ Instore and Online Revenues
✔ Transaction Count
✔ ZIP Code
✔ Omnichannel Mix
✔ Maps and Visualizations
✔ Coverage of 350+ retailers
Optional Add-ons:
Shopper Demographics
Portfolio Analysis
Custom Benchmarks
API Data Feeds
Ask The Analyst: Have a Babbage expert interpret the data for you!
Frequently Asked Questions
Who is this dashboard designed for?
Babbage Spend is designed specifically for REITs, shopping center owners, landlords and retailers who manage large retail portfolios. It provides the data needed to benchmark tenant health, identify category momentum, and inform leasing and marketing strategies.
What kind of data is included?
You’ll see:
- Revenue Per Shopper (RPS), Monthly and Weekly total spend and transaction volumes both instore and online down to the trade area and zip code
- Quantify the value of the retail location based on actual spending
- Trends across retailers, categories, and subcategories
- Visibility into shopper behavior shifts driven by tariffs, inflation, and macroeconomic factors
What retailers are covered?
The dashboard tracks 350+ national retail brands including luxury, anchors, big box, grocery, specialty apparel, footwear, F&B, health & beauty, and discretionary categories commonly found in shopping centers and larger format retail.
How is this different from other data platforms?
Unlike traffic-only platforms, Babbage Spend captures actual consumer spend behavior — not just visits. That means you can see where the dollars are flowing, not just the footfall.
Where does the data come from?
Babbage Spend harnesses permissioned, anonymized credit and debit card spending data from banks, credit unions and transaction processors organized and aggregated to provide a level of accuracy suitable for local market activation. This means we never show information about an individual or share any Personally Identifiable Information (PII).
Proving the Value. One ZIP at a Time.
Retail REIT
Used RPS to defend premium rents at lower-traffic location with high spend per visit. Rebutted the retailers claim that the store was only a middle-performer with revenue comparisons that proved the store was a top-performer. Renewed tenant at materially increased rent.
Broker Group
Enhanced leasing packages with RPS insights showing high online spending in the market indicating a missed opportunity. Referenced Babbage’s work on Halo Effect to quantify that opening a store would increase online and instore revenues.
Retail Chain
Used RPS and market penetration data to focus on shoppers who spend more. Optimized online and instore marketing to increase penetration of high spending ZIPs by realigning marketing budget. Measured increase in spending by ZIP and quantified the ROAS by geography and submarket.
Ready to See How Valuable Your Shoppers Really Are?
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