About Alexander Babbage
Where Data Meets Decision
For more than two decades, Alexander Babbage has partnered with the world’s leading owners, investors, retailers, and destinations to transform data into insight and insight into action. We help clients understand who their audiences are, how they behave, and what drives performance—whether across a global retail portfolio or within a single landmark destination.
Our work delivers clarity and confidence in complex markets, empowering leaders to make informed decisions that grow revenue, strengthen brands, and improve experiences. Learn more about our core offerings below.
Trusted by the Best of the Best
Our clients include some of the most respected names in commercial real estate, retail, and cultural destinations. From Fortune 50 REITs to world-renowned gardens and museums, they choose Alexander Babbage for one reason: results.
We provide the data, dashboards, and research to guide strategy—then partner closely with client teams to interpret the findings and put them to work. It’s this combination of analytics and consultation that makes Babbage a trusted advisor to organizations that demand precision and accountability.
Our Philosophy: Insight in Service of Impact
Data alone isn’t enough. Our philosophy is rooted in using insight to create measurable impact—for our clients, their communities, and the experiences they deliver every day. We help leaders:
✔ Align teams around shared, evidence-based priorities.
✔ Quantify audience value and performance across markets.
✔ Identify growth opportunities and underperforming assets.
✔ Build the case for investment, sponsorship, and strategic expansion.
What We Deliver
- Babbage Spend – Benchmark true retail productivity with Revenue Per Shopper™.
- TruTrade – Understand visitor origin, loyalty, and market opportunity for destinations.
- Market Research & Consulting – Quantitative and qualitative insight tailored to your objectives.
Each solution is backed by white-glove support from experts who understand both data and the business decisions it informs.
Our Story
Founded in 2004, Alexander Babbage was built on the belief that better data leads to better decisions. Over the years, we’ve evolved from a market research firm into a consumer analytics and strategic research partner serving owners, operators, and destinations in North America.
Our mission remains the same: to help our clients see their world clearly—so they can act decisively.
Let’s Talk About What’s Next
If your organization is ready to make data your competitive advantage, let’s start the conversation.
+1-404-961-7600
Atlanta, GA 30309 USA
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