Strategy and Analytics

Custom research solutions tailored to answer your most critical business questions.

We deliver actionable insights that drive business strategies.

We seek the best answers for our clients by employing a wide variety of research tools and methodologies. We recognize that every client is unique, and every project need is different. You will find us refreshingly open to listening to your business issues, and then working with you to craft the ideal solution for gathering data and generating actionable insights. Here are some of the services and methodologies that we employ.

ADVANCED ANALYTICS

Big data analysis
Conjoint analysis
Segmentation and persona development
Price modeling

BRAND

Brand Identity
Brand and Ad Campaign Tracking
Product Testing
Name/Logo Testing

LOCATION INTELLIGENCE

Market Share Analysis
Trade Area Definition
Penetration Analysis

VISITOR

Visitor Profiling
Visitor Experience Tracking
Market/Trade Area

Case Studies

ATLANTA BOTANICAL GARDENS

Giving Guidance on Providing an Exceptional Holiday Experience

Read more

Unify Financial Credit Union

Exploring the Equity in a Name and Brand

Read more

Whitney Museum of American Art

Profiling the Visitor and Understanding Their Experience

Read more

Ready to Answer Your Most Critical Business Questions?

Contact us to discuss custom solutions that deliver the insights you need to make data driven decisions.

© 2024 ALEXANDER BABBAGE. ALL RIGHTS RESERVED.