by Meg McConnell | Apr 29, 2022
Situation: A leading experience design agency for financial institutions saw the need for advanced analytics to identify who was visiting bank branches, who saw the digital signage, and who might be influenced by a branch when considering a change of financial...
by Meg McConnell | Apr 21, 2022
Situation: GTE Federal Credit Union was concerned that their name, logo and the words “Credit Union” were reflective of an old company, (the brand was discontinued with the acquisition of GTE by Verizon) an old image, and an old positioning. Analysis: Through...
by Meg McConnell | Apr 21, 2022
Situation: The credit union for MacDill Air Force Base needed to expand its brand outside of the military heritage of the MacDill Air Force Base but was concerned whether a rename would impact business. Analysis: Through qualitative and quantitative research we...
by Meg McConnell | Apr 21, 2022
Situation: MasterCard Worldwide and Turnberry wanted to understand the purchasing power and habits of Latin American visitors – especially Brazilian visitors – to the Miami market. Analysis: Alexander Babbage designed a study with shopper interviews occurring...
by Meg McConnell | Apr 21, 2022
Situation: Ascend Federal Credit Union, the second largest credit union in Tennessee, was moving forward with its goal of becoming the state’s largest credit union and expanding their presence in the Nashville area. As part of their growth strategy, Ascend was...
