The Alexander Babbage Team
Rob has a Ph.D in Psychology, has taught marketing research and statistics at UCLA, and has been involved in marketing research for more than 15 years. He has employed his understanding of consumer behavior and advanced statistical methods in the marketing research industry for a variety of consumer oriented clients. Rob combines research expertise and consumer insight with real world business experience.
He served as Marketing Vice President for EarthLink, responsible for the overall brand strategy, resource allocation, and consumer demand. Because he has had “responsibility for the numbers”, he provides a vision of how to make marketing sciences most relevant to the urgent strategic and tactical decisions marketing managers and executives are constantly faced with. This experience and understanding is uncommon in consulting partners combining the know-how of marketing science with practical knowledge of marketing management.