The Alexander Babbage Team
VICE PRESIDENT OF CLIENT INSIGHTS
Stephen has over 25 years’ experience in market research, with expertise in both consumer and B2B research. Stephen has worked extensively with clients in the cultural destination, non-profit, retail, consumer goods, financial services, and restaurant industries. He has led initiatives involving brand identity and strategy, defining and measuring the customer experience, and retention and acquisition.
Stephen has a passion for understanding the differentiating elements and attitudes of consumer behavior. His broad experience with qualitative work is greatly valued by clients; he has conducted hundreds of focus groups among consumer and business audiences and has extensive hands-on experience conducting ethnographic research among visitors to destinations across the country.
Stephen holds a Bachelor of Science degree from the University of Maryland, College Park and a Master of Business Administration from the Crummer Graduate School of Business at Rollins College in Florida.
He continues to be frustrated and entertained by his Shiba Inu and is constantly in search of a food or dish he has not yet tried.