The Alexander Babbage Team
CLIENT INSIGHTS ANALYST
As the Client Insights Analyst, Vanessa is responsible for the design and execution of statistical analysis of data and developing issue-focused analysis in the reports. She drives client satisfaction by utilizing her knowledge of clients’ business/industry to anticipate their needs and offers proactive, actionable solutions.
Vanessa Banks joined Alexander Babbage as Project Manager in 2008 and has worked in market research for nearly 20 years.
Vanessa is a data “wiz” with hands-on experience in managing large data sets to quantify and prioritize initiatives. Her expertise with large data sets, GIS, data visualization and how to “fill-in the gaps” has been applied for many non-profits, cultural destinations, shopping centers, retail networks, finance and sports/entertainment. Vanessa holds a Bachelor of Arts in Sociology with Honors from Augusta State University in Georgia.