Major REIT

Major REIT

Situation: One of the largest operators of commercial retail space wanted to quantify why their properties were better than the competitors – in individual markets and across the country – to close deals faster.   Analytics: Babbage initially provided TruTrade to...
Financial Services Agency

Financial Services Agency

Situation: A leading experience design agency for financial institutions saw the need for advanced analytics to identify who was visiting bank branches, who saw the digital signage, and who might be influenced by a branch when considering a change of financial...
Revitalizing The Ride

Revitalizing The Ride

Situation: After a 19-month hiatus due to COVID restrictions, THE RIDE, a unique theatrical experience navigating New York’s streets, returned in November 2021. The focus shifted to identifying the new audience, understanding shifts in consumer behavior, and...
Filoli’s Remarkable Leap

Filoli’s Remarkable Leap

Situation: Located just a quick 45-minute drive from San Francisco, Filoli, an enchanting historical property and garden, set out to elevate its holiday event attendance. The goal was to weave a seamless blend of history and natural beauty into an unforgettable...
Westside Provisions District

Westside Provisions District

Situation: Jamestown wanted to more deeply understand who was shopping and dining at Westside Provisions District – not only their demographic profile, but also their likes, dislikes and preferences.  In understanding who is on property – and why they are there – the...