Bloomberg

Bloomberg

SITUATION: When Bloomberg wanted to know the impact of The High Line in New York on a $2B investment in new retail opening at Hudson Yards, they turned to Babbage and TruTrade for the answer.   ANALYSIS: To understand the opportunity for Hudson Yards, we studied...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) hosts America’s largest and longest-running horticultural event each year– the Philadelphia Flower Show. The Flower Show is a strong contributor to the local economy by attracting visitors from all around the...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta undertook a $110M Transformation Campaign and as part of that campaign built a brand-new, state of the art theatre. The cost of the theatre was over $32M and it attracted sales tax on the building materials cost – almost...
Major REIT

Major REIT

Situation: One of the largest operators of commercial retail space wanted to quantify why their properties were better than the competitors – in individual markets and across the country – to close deals faster.   Analytics: Babbage initially provided TruTrade to...
Financial Services Agency

Financial Services Agency

Situation: A leading experience design agency for financial institutions saw the need for advanced analytics to identify who was visiting bank branches, who saw the digital signage, and who might be influenced by a branch when considering a change of financial...