Major REIT

Closing Lease Deals Using TruTrade, TruInsight and Babbage Spend™


One of the largest operators of commercial retail space wanted to quantify why their properties were better than the competitors – in individual markets and across the country – to close deals faster.



Babbage initially provided TruTrade to quantify who the shopper is, where she lives, how frequently she visits, how long she shops, and compare KPI’s by center against industry benchmarks. More than a dashboard, Babbage has provided on-demand analysts to work with the data to deliver compelling leasing and business development presentations. Continually adding alternative data sets and new features has maintained TruTrade at the forefront of business development, leasing and marketing.



Understand the shopper spending along with their who, where, what, and why has enabled Babbage’s client to continue to win new deals, market center as media and curate experiences to resonate with today’s shopper.

Case Studies


The Babbage Difference – Trusted by the Media

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Leasing Support and Overall Guidance for a Tourist Haven


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Marketing and Leasing a Trophy Asset


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Ready to Try TruTrade?

We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!