Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden aimed to enhance its understanding of visitors—identifying who was visiting and where they live to implement an effective marketing strategy for a robust post-COVID rebound. Following a three-month closure, the garden focus shifted...
The Halo Effect

The Halo Effect

SITUATION: Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.   ANALYSIS: Babbage designed strategy and methodology to measure the lift in...
Bloomberg

Bloomberg

SITUATION: When Bloomberg wanted to know the impact of The High Line in New York on a $2B investment in new retail opening at Hudson Yards, they turned to Babbage and TruTrade for the answer.   ANALYSIS: To understand the opportunity for Hudson Yards, we studied...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) annually hosts the prestigious Philadelphia Flower Show, America’s largest and longest horticultural event. A global attraction, it serves as a key economic driver by drawing visitors from across the nation and...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta initiated a $110M Transformation Campaign, constructing a new $32M state-of-the-art theater. Facing nearly a million dollars in sales tax on building materials, the non-profit sought legislation for a tax exemption....