Coastal Shopping Center Owner

Coastal Shopping Center Owner

SITUATION: Our client’s center – and the surrounding area – was threatened by four significant storms. The area in immediate proximity to our client’s center was impacted by major flooding and mudslides which caused road closures and power outages. ANALYSIS: TruTrade...
Northside Hospital / Gwinnett Medical System

Northside Hospital / Gwinnett Medical System

Situation With a merger completed between Northside Hospital and Gwinnett Medical System, Northside was looking to gain a deeper understanding of how its brand and that of the Gwinnett system were perceived by the geographies they served. These insights were necessary...
Northside Hospital Cancer Institute

Northside Hospital Cancer Institute

Situation: In early 2018, Northside Hospital Cancer Institute (NHCI) and its partner, Blue Sky Agency, launched the first dedicated marketing campaign focused on building the NHCI brand. As part of this process, NHCI wanted a way to measure the impact of the success...
Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden aimed to enhance its understanding of visitors—identifying who was visiting and where they live to implement an effective marketing strategy for a robust post-COVID rebound. Following a three-month closure, the garden focus shifted...
The Halo Effect

The Halo Effect

SITUATION: Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.   ANALYSIS: Babbage designed strategy and methodology to measure the lift in...