The Shops at Columbus Circle

The Shops at Columbus Circle

Situation: The Shops at Columbus Circle at Time Warner Center needed to understand the needs of their shopper – including database members, area residents, hotel guests, nearby workers and domestic and international visitors.   Analysis: Alexander Babbage...
National Harbor

National Harbor

Situation: Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during...
Aventura Mall

Aventura Mall

Situation: The third-largest shopping center in the U.S. – and one of the most productive – needs to maintain its competitive position.   Analysis: Alexander Babbage has served as the research team for Aventura Mall since 2006. We have studied shopper mix,...
CityPlace

CityPlace

Situation: The CityPlace shopping center located in West Palm Beach, Florida sought to understand the best approaches to bringing in new tenants that would appeal to their target markets as well as understand the overall attitudes and habits of CityPlace shoppers....
Exploring Oakland’s Rich Heritage

Exploring Oakland’s Rich Heritage

Situation: As the Oakland Museum of California transitioned independently from the City of Oakland, a strategic assessment ensued. This pivotal moment aimed at aligning stakeholders, defining a shared vision, and developing growth strategies for increased revenues....