CASE STUDY

The Shops at Columbus Circle

Understanding the Complexities of a Landmark NYC Destination

Situation:

The Shops at Columbus Circle at Time Warner Center needed to understand the needs of their shopper – including database members, area residents, hotel guests, nearby workers and domestic and international visitors.

 

Analysis:

Alexander Babbage conducted extensive shopper and trade area and international (UK and Brazil) visitor research to determine who was coming to The Shops, why they were coming, their level of productivity and which tenants they visited.

 

Result:

Using the findings from our research, Related continues to polish the jewel of their portfolio, increasing focus on highly-productive shoppers and using the research data to inform leasing negotiations, media buys and tenant relations. Related conducts research annually to gauge the preferences, attitudes and behaviors of their diverse consumer base at The Shops.

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