Bloomberg

Bloomberg

SITUATION: When Bloomberg wanted to know the impact of The High Line in New York on a $2B investment in new retail opening at Hudson Yards, they turned to Babbage and TruTrade for the answer.   ANALYSIS: To understand the opportunity for Hudson Yards, we studied...
Major REIT

Major REIT

Situation: One of the largest operators of commercial retail space wanted to quantify why their properties were better than the competitors – in individual markets and across the country – to close deals faster.   Analytics: Babbage initially provided TruTrade to...
Westside Provisions District

Westside Provisions District

Situation: Jamestown wanted to more deeply understand who was shopping and dining at Westside Provisions District – not only their demographic profile, but also their likes, dislikes and preferences.  In understanding who is on property – and why they are there – the...
The Shops at Columbus Circle

The Shops at Columbus Circle

Situation: The Shops at Columbus Circle at Time Warner Center needed to understand the needs of their shopper – including database members, area residents, hotel guests, nearby workers and domestic and international visitors.   Analysis: Alexander Babbage...
National Harbor

National Harbor

Situation: Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during...