The Babbage Difference – Trusted by the Media


When Bloomberg wanted to know the impact of The High Line in New York on a $2B investment in new retail opening at Hudson Yards, they turned to Babbage and TruTrade for the answer.



To understand the opportunity for Hudson Yards, we studied people we saw on The High Line using location-based data gathered from their mobile phones and our proprietary TruTrade® software.



Our analysis studied anonymous device records and used their home locations to develop demographic and geographic profiles of who is in close proximity to Hudson Yards and who is likely to shop or dine there.

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Case Studies

The Shops at Columbus Circle

Understanding the Complexities of a Landmark NYC Destination

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The Halo Effect

How Bricks Affect Clicks


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Major REIT

Closing Lease Deals Using the TruTrade® platform, consisting of the TruTrade®, TruInsight™ and Babbage Spend™ applications

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Ready to Try TruTrade?

We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!