Peterson Companies

Peterson Companies

SITUATION: Peterson embarked on extensive research with Alexander Babbage to help inform the critical upcoming redevelopment initiatives at RIO Washingtonian Center, located in Gaithersburg, Maryland. To stay competitive in the growing the market, Peterson’s leasing...
Eastdil Secured

Eastdil Secured

SITUATION: Eastdil Secured was hired to sell Camp Creek Marketplace in East Point, Atlanta. The center is located in a market where the 1, 3 and 5-mile rings indicate a low income market – one that would put potential buyers off at first consideration. Against this...
Re-Imagining a Historic Center

Re-Imagining a Historic Center

SITUATION: Our client was embarking on a significant renovation and re-leasing plan of a grand, historic property. Actionable insights were needed to make informed decisions – and to tell the strongest possible story as they re-leased the project. The client’s goal...
Coastal Shopping Center Owner

Coastal Shopping Center Owner

SITUATION: Our client’s center – and the surrounding area – was threatened by four significant storms. The area in immediate proximity to our client’s center was impacted by major flooding and mudslides which caused road closures and power outages. ANALYSIS: TruTrade...
The Halo Effect

The Halo Effect

SITUATION: Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.   ANALYSIS: Babbage designed strategy and methodology to measure the lift in...