The Halo Effect

The Halo Effect

SITUATION: Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.   ANALYSIS: Babbage designed strategy and methodology to measure the lift in...
Bloomberg

Bloomberg

SITUATION: When Bloomberg wanted to know the impact of The High Line in New York on a $2B investment in new retail opening at Hudson Yards, they turned to Babbage and TruTrade for the answer.   ANALYSIS: To understand the opportunity for Hudson Yards, we studied...
Major REIT

Major REIT

Situation: One of the largest operators of commercial retail space wanted to quantify why their properties were better than the competitors – in individual markets and across the country – to close deals faster.   Analytics: Babbage initially provided TruTrade to...
Westside Provisions District

Westside Provisions District

Situation: Jamestown wanted to more deeply understand who was shopping and dining at Westside Provisions District – not only their demographic profile, but also their likes, dislikes and preferences.  In understanding who is on property – and why they are there – the...
The Shops at Columbus Circle

The Shops at Columbus Circle

Situation: The Shops at Columbus Circle at Time Warner Center needed to understand the needs of their shopper – including database members, area residents, hotel guests, nearby workers and domestic and international visitors.   Analysis: Alexander Babbage...