The Halo Effect

How Bricks Affect Clicks


Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.



Babbage designed strategy and methodology to measure the lift in web traffic from opening a physical store and why it happens. Massive data analysis by retail brand covering two years of traffic data, millions of consumers online and instore sales, and thousands of store openings and closings.



The resulting insights became key talking points about shopping centers for ICSC – featured in all CEO speeches and critical to media communications.

Case Studies

Major REIT

Closing Lease Deals Using the TruTrade® platform, consisting of the TruTrade®, TruInsight™ and Babbage Spend™ applications

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The Ride

Quantifying Audience Changes Post-COVID


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The Babbage Difference – Trusted by the Media

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Ready to Try TruTrade?

We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!