Babbage was tasked by the International Council of Shopping Centers (ICSC) to help the industry overcome negative press about the death of retail at the hands of e-commerce.
Babbage designed strategy and methodology to measure the lift in web traffic from opening a physical store and why it happens. Massive data analysis by retail brand covering two years of traffic data, millions of consumers online and instore sales, and thousands of store openings and closings.
The resulting insights became key talking points about shopping centers for ICSC – featured in all CEO speeches and critical to media communications.
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We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!