The Ride

The Ride

Situation: THE RIDE is an uproarious one-of-a-kind theatrical adventure where the streets of New York are the stage and the guests have front row seats in a custom-built, traveling theater. After being dark for 19-months due to COVID restrictions, THE RIDE welcomed...
Filoli

Filoli

Situation: Filoli is a historical property and garden 45-minutes outside of San Francisco. Filoli wanted to grow holiday event attendance and recognized a need to know more about its visitors to enable data-driven decisions to attract new visitors, specifically for...
Oakland Museum of California

Oakland Museum of California

Situation: Oakland Museum of California separated from the City of Oakland and needed to benchmark where it stood in order to develop and reach universal agreement on strategies that would grow revenues.   Analysis: After an extensive RFP process, Alexander...
Atlanta Botanical Gardens

Atlanta Botanical Gardens

Situation: The Atlanta Botanical Garden launched Garden Lights in 2011. Their objective was to create the holiday tradition in Atlanta. To achieve this, they needed to understand the visitor, the lapsed visitor, and the non-visitor. Who was coming? What was their...
The Philadelphia Orchestra

The Philadelphia Orchestra

Situation: The Philadelphia Orchestra (POA) was interested in exploring opportunities to reach new audiences and appeal to younger subscribers and single ticket buyers. The concept they wished to test was a relaxed, informal late night concert series that would focus...