Filoli’s Remarkable Leap

Filoli’s Remarkable Leap

Situation: Located just a quick 45-minute drive from San Francisco, Filoli, an enchanting historical property and garden, set out to elevate its holiday event attendance. The goal was to weave a seamless blend of history and natural beauty into an unforgettable...
Exploring Oakland’s Rich Heritage

Exploring Oakland’s Rich Heritage

Situation: As the Oakland Museum of California transitioned independently from the City of Oakland, a strategic assessment ensued. This pivotal moment aimed at aligning stakeholders, defining a shared vision, and developing growth strategies for increased revenues....
Cultivating Holiday Magic

Cultivating Holiday Magic

Situation: In 2011, Atlanta Botanical Gardens aspired to redefine Atlanta’s holiday traditions and launched Garden Lights. To ensure the best possible guest experience, every year they delve into understanding their audience —analyzing visitor types, experiences, and...
The Philadelphia Orchestra’s Symphony of Growth

The Philadelphia Orchestra’s Symphony of Growth

Situation: The Philadelphia Orchestra (POA) aimed to attract and expand its audience, particularly among younger subscribers and single-ticket buyers, through an engaging late-night concert series. This concept fosters a relaxed atmosphere, showcasing a single work or...
Alliance Theatre

Alliance Theatre

Situation: The Alliance Theatre, a prominent Atlanta-based company, aimed innovative approaches to attract new patrons, enhance ticket sales, and elevate season subscriber renewals.    Analysis: To achieve this, we conducted a comprehensive online survey within...