United Way of Greater Atlanta

United Way of Greater Atlanta

SITUATION: United Way of Greater Atlanta (UWGA) was looking to gain a deeper understanding of how it was positioned among giving-inclined Atlanta residents. UWGA was about to launch a marketing campaign and was looking to expand its efforts to reach those who donate...
Saint Louis Art Museum

Saint Louis Art Museum

SITUATION: The Saint Louis Art Museum (SLAM) wanted to improve the impressions and click-through-rate for the museum’s digital ad campaigns. They launched a digital campaign – Visit Virtually – to promote online visitation to the museum while it was closed due to...
Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden aimed to enhance its understanding of visitors—identifying who was visiting and where they live to implement an effective marketing strategy for a robust post-COVID rebound. Following a three-month closure, the garden focus shifted...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) hosts America’s largest and longest-running horticultural event each year– the Philadelphia Flower Show. The Flower Show is a strong contributor to the local economy by attracting visitors from all around the...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta undertook a $110M Transformation Campaign and as part of that campaign built a brand-new, state of the art theatre. The cost of the theatre was over $32M and it attracted sales tax on the building materials cost – almost...