Amplifying Saint Louis Art Museum’s Online Impact

Amplifying Saint Louis Art Museum’s Online Impact

SITUATION: Saint Louis Art Museum (SLAM) aimed to boost impressions and click-through rates in its digital ad campaigns. The “Visit Virtually” campaign was launched to encourage online visits during the COVID-19 closure.  ANALYSIS: TruTrade® provides SLAM with visitor...
Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden aimed to enhance its understanding of visitors—identifying who was visiting and where they live to implement an effective marketing strategy for a robust post-COVID rebound. Following a three-month closure, the garden focus shifted...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) annually hosts the prestigious Philadelphia Flower Show, America’s largest and longest horticultural event. A global attraction, it serves as a key economic driver by drawing visitors from across the nation and...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta initiated a $110M Transformation Campaign, constructing a new $32M state-of-the-art theater. Facing nearly a million dollars in sales tax on building materials, the non-profit sought legislation for a tax exemption....
Revitalizing The Ride

Revitalizing The Ride

Situation: After a 19-month hiatus due to COVID restrictions, THE RIDE, a unique theatrical experience navigating New York’s streets, returned in November 2021. The focus shifted to identifying the new audience, understanding shifts in consumer behavior, and...