United Way of Greater Atlanta

United Way of Greater Atlanta

SITUATION: United Way of Greater Atlanta (UWGA) was looking to gain a deeper understanding of how it was positioned among giving-inclined Atlanta residents. UWGA was about to launch a marketing campaign and was looking to expand its efforts to reach those who donate...
Saint Louis Art Museum

Saint Louis Art Museum

SITUATION: The Saint Louis Art Museum (SLAM) wanted to improve the impressions and click-through-rate for the museum’s digital ad campaigns. They launched a digital campaign – Visit Virtually – to promote online visitation to the museum while it was closed due to...
Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden was in need of insights into who its visitors were, where they were coming from, and where else the Garden could focus its marketing efforts to attract new visitors. With a strong focus on bouncing back strong after a three-month...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) hosts America’s largest and longest-running horticultural event each year– the Philadelphia Flower Show. The Flower Show is a strong contributor to the local economy by attracting visitors from all around the...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta undertook a $110M Transformation Campaign and as part of that campaign built a brand-new, state of the art theatre. The cost of the theatre was over $32M and it attracted sales tax on the building materials cost – almost...