Naples Botanical Garden

Naples Botanical Garden

Situation: Naples Botanical Garden was in need of insights into who its visitors were, where they were coming from, and where else the Garden could focus its marketing efforts to attract new visitors. With a strong focus on bouncing back strong after a three-month...
The Pennsylvania Horticultural Society

The Pennsylvania Horticultural Society

SITUATION: The Pennsylvania Horticultural Society (PHS) hosts America’s largest and longest-running horticultural event each year– the Philadelphia Flower Show. The Flower Show is a strong contributor to the local economy by attracting visitors from all around the...
The Woodruff Arts Center

The Woodruff Arts Center

SITUATION: The Woodruff Arts Center in Atlanta undertook a $110M Transformation Campaign and as part of that campaign built a brand-new, state of the art theatre. The cost of the theatre was over $32M and it attracted sales tax on the building materials cost – almost...
The Ride

The Ride

Situation: THE RIDE is an uproarious one-of-a-kind theatrical adventure where the streets of New York are the stage and the guests have front row seats in a custom-built, traveling theater. After being dark for 19-months due to COVID restrictions, THE RIDE welcomed...
Filoli

Filoli

Situation: Filoli is a historical property and garden 45-minutes outside of San Francisco. Filoli wanted to grow holiday event attendance and recognized a need to know more about its visitors to enable data-driven decisions to attract new visitors, specifically for...