Alliance Theatre

Alliance Theatre

Situation: The Alliance Theatre, an established theatre company in Atlanta, Georgia, was seeking innovative ways to attract new audiences to the theatre, increase ticket sales, and improve renewals of season subscribers.   Analysis: Alexander Babbage designed an...
Atlanta Hawks

Atlanta Hawks

Situation: The Hawks were looking to understand who was attending their games and were seeking to identify opportunities to improve the fan experience at home games to create increased affinity for the team.   Analysis: Alexander Babbage implemented a...
Chicago Cubs

Chicago Cubs

Situation: The Chicago Cubs wanted a full Research Program that included the following studies:  Attendee Profile, Fan Experience, Media Consumption, Sponsorship, Fan Satisfaction, and Season Ticket Holder Profile.   Analysis: Fan intercepts were conducted...
High Museum of Art

High Museum of Art

SITUATION: The High Museum of Art wanted to determine the audience characteristics, experience, attitudes, perception and related behavior of visitors attending the Frida & Diego: Passion, Politics & Painting exhibition.   ANALYSIS: Alexander Babbage...
Whitney Museum of American Art

Whitney Museum of American Art

Situation: The Whitney was interested in gaining a deeper understanding of who was visiting its new building and understanding how these visitors aligned against its target audience groups. Further, the Whitney wanted to learn about the nature and quality of the...