Atlanta Hawks’ Strategic Success

Atlanta Hawks’ Strategic Success

Situation: The Atlanta Hawks aimed to boost fan engagement and cultivate stronger connections with their audience during home games.   Analysis: To achieve this goal, Alexander Babbage spearheaded a robust annual research program. This involved online studies on...
Chicago Cubs

Chicago Cubs

Situation: The Chicago Cubs targeted a comprehensive and holistic Research Program covering Attendee Profile, Fan Experience, Media Consumption, Sponsorship, Fan Satisfaction and Season Ticket Holder Profile.   Analysis: Executing a strategic plan, which included...
High Museum of Art

High Museum of Art

SITUATION: The High Museum of Art proactively sought a comprehensive understanding of its audience during the Frida and Diego: Passion, Politics & Painting exhibition. This initiative aimed to analyze visitor characteristics, experiences, attitudes, perceptions,...
Whitney Museum of American Art

Whitney Museum of American Art

Situation: The Whitney aimed to align visitor demographics with target audiences and evaluate the quality of their experiences in the new building by deepening insights into engaged dynamics with the museum. Analysis: Selected from 20 competing firms, Alexander...
Atlanta Braves’ Stadium Relocation

Atlanta Braves’ Stadium Relocation

Situation: Facing the expiration of their lease on Turner Field in 2016, the Atlanta Braves enlisted Alexander Babbage, a collaborator since 2007, to identify a suitable location for their new stadium.   Analysis: Leveraging extensive research and ticket data...