Chicago Cubs

Swinging Towards Fan Insight Success


The Chicago Cubs targeted a comprehensive and holistic Research Program covering Attendee Profile, Fan Experience, Media Consumption, Sponsorship, Fan Satisfaction and Season Ticket Holder Profile.



Executing a strategic plan, which included Alexander Babbage’s expertise, we conducted fan intercepts during the baseball season, along with online studies using the Cub’s email database. A thorough analysis of ticket sales data and geographic mapping were integral components.



Through collaboration with Alexander Babbage, the Chicago Cubs gained valuable insight into attendee demographics, effective marketing channels, ticket purchasing behaviors, park experiences, sponsor impact, and fan engagement patterns. This analysis empowers improved fan engagement strategies, enhancing the overall spectator experience. 

Leverage targeted research and advance insights for competitive advantage.

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