Atlanta Hawks’ Strategic Success

Elevating Fan Experience


The Atlanta Hawks aimed to boost fan engagement and cultivate stronger connections with their audience during home games.



To achieve this goal, Alexander Babbage spearheaded a robust annual research program. This involved online studies on Fan Experience, In-Game Entertainment, Season Ticket Holders, and Corporate Sponsorship, coupled with a detailed analysis of ticket sales data and geographic mapping.



Focused initiatives, driven by research insights, yielded tangible improvements in critical aspects of the overall fan experience and in-game entertainment. The outcome: heightened loyalty and increased attendee satisfaction, underscoring the success of the Atlanta Hawks’ strategic approach.

Explore partnership opportunities with Alexander Babbage to create unforgettable fan experiences. Join us in building lasting loyalty.

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