Situation:
The Hawks were looking to understand who was attending their games and were seeking to identify opportunities to improve the fan experience at home games to create increased affinity for the team.
Analysis:
Alexander Babbage implemented a comprehensive annual research program that includes online studies on the Fan Experience, In-Game Entertainment, Season Ticket Holders and Corporate Sponsorship, as well as ticket sales data analysis and geographic mapping.
Result:
The Hawks have been able to focus on specific areas of the fan experience and prioritize resources and initiatives to improve the areas that are contributing the most to the experience. As a result, loyalty has increased and satisfaction among attendees has improved in critical areas of both the overall experience and in terms of in-game entertainment.
Featured Case Studies
Chicago Cubs
Atlanta Braves
Big Data Analysis Leads to Location of New Braves Stadium and “Play, Work, Stay” Destination
Ready to Try TruTrade?
We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!
