Situation:
The third-largest shopping center in the U.S. – and one of the most productive – needs to maintain its competitive position.
Analysis:
Alexander Babbage has served as the research team for Aventura Mall since 2006. We have studied shopper mix, tourist and trade area shoppers, and used research to drive sponsorship sales. Our research has included a focus on the luxury shopper from Latin America including conducting tri-lingual research to accommodate Spanish and Portuguese speakers.
Result:
Turnberry Associates has used Alexander Babbage across their Las Vegas residential assets as well as their diamond property – Aventura Mall.
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