Financial Institution Analytics, Data Visualization, and Customer Insights

Gain insights into your customers’ characteristics, hone your brand strategy, and optimize market opportunities from your branch network.

Try the TruTrade® Platform

Go Beyond Data, Gain Insights Into Metrics That Matter

With the TruTrade® platform and our expert team of strategists, you’ll go beyond dashboards and discover how your branches perform over time, how your branch network compares to its competitive set, and where to optimize to reduce costs and/or to capture new markets.

Selected Clients

Maximize Your Efforts With Industry-Leading Data and Strategy

The TruTrade® platform. We’re not merely a dashboard — we’re your data insights partner.

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LOCATION ANALYSIS AND MARKET OPTIMIZATION

Leverage industry-leading mobile data and the expert consultants at Babbage to analyze a single location or an entire branch network to develop a plan of action.

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DEMOGRAPHIC DATA ANALYSIS

Gain a comprehensive understanding of who your customers are – and aren’t – and answer essential questions with the type of deep customer insights that the TruTrade® platform provides.

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CUSTOMER LOYALTY ANALYSIS AND BRAND SENTIMENT

Discover what keeps your customers coming back and make strategic moves to retain more customers.

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GEODEMOGRAPHIC SEGMENTATION

Use detailed visual mapping, charts and tables to gain deep insights into the customer segments you “own” and compare these to industry benchmarks.

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DATA YOU CAN TRUST

The TruTrade® platform has been used by the commercial real estate industry for more than eight years to make critical decisions. With the TruTrade® platform, you get access to nearly limitless data about your core customers including geographic, demographic, psychographic and behavioral insights, including deposit mapping at the ZIP Code level and the ability to securely integrate your own data. Our historic data for your locations allow you to understand past branch performance, benchmark and trend over time for decision depth and continuity.

Reach More Customers With What Compels Them

With the TruInsight™ application, you can create custom audiences tailored to the interests your customers engage with most and then reach those audiences specifically.

ENRICH YOUR CUSTOMERS’ PSYCHOGRAPHIC PROFILES

The TruInsight™ application helps identify your customers’ specific interests, enables you to create and segment custom audiences, and facilitates your ability to reach them with impactful messaging.

Case Studies

Mastercard Miami

Latin American Shopper Research Study

Financial Services Agency

Private Label the TruTrade® platform

Unify Financial Credit Union

Exploring the Equity in a Name and Brand

Ready to Try The TruTrade® platform?

We’ve helped financial institutions grow and succeed for years but we know that deciding on a partner can be tough. Whether you’d just like to chat about your needs or have a guided demo of the TruTrade® platform, our team is happy to help!

Get in Touch