SITUATION:
Saint Louis Art Museum (SLAM) aimed to boost impressions and click-through rates in its digital ad campaigns. The “Visit Virtually” campaign was launched to encourage online visits during the COVID-19 closure.
ANALYSIS:
TruTrade® provides SLAM with visitor insights—identifying arrivals, non-visitors, and competitor interest. To address the challenge of marketing to open-access visitors, Alexander Babbage developed a custom Mobile Ad ID audience in the last 12 months. Shared with SLAM’s agency, it fueled a parallel AB test campaign on their Digital Marketing Platform.
RESULT:
The audience cultivated from past visitors not only surpassed the current campaign by an impressive 32%, but this success was further amplified by TruTrade’s valuable insights. Additionally, it played a pivotal role in strengthening the museum’s brand among patrons, particularly during a period when in-person visits were not possible.
Connect with us to explore how strategic audience insights can elevate your brand and engagement. Learn more about optimizing your digital presence and audience engagement today.
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