Situation:
A healthcare company exploring sponsorship opportunities with Atlanta United, the new Major League Soccer team, sought insights into fan demographics and their proximity to the company’s retail locations.
Analysis:
Leveraging mobile data from Atlanta United games, Alexander Babbage precisely identified fan residences at the Block Group level. This insightful data showcased the fans’ proximity to the company’s existing and potential locations. Additionally, demographic analysis revealed striking similarities between Atlanta United attendees and current location visitors.
Importantly, our approach required no additional hardware or software installations, ensuring a swift project completion within days.
Result:
Armed with these detailed insights, the company could make a more informed evaluation of sponsoring Atlanta United, refining their marketing strategy for optimal impact.
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