SITUATION:
The High Museum of Art proactively sought a comprehensive understanding of its audience during the Frida and Diego: Passion, Politics & Painting exhibition. This initiative aimed to analyze visitor characteristics, experiences, attitudes, perceptions, and behaviors, empowering the museum to refine strategies for precise audience engagement and cultural enrichment.
ANALYSIS:
Engaging the expertise of Alexander Babbage, the museum conducted a thorough study, using interviews and ticket sales analysis. Over 300 participants shared insights on demographics, motivations, satisfaction, and advertising impact.
RESULT:
Results showcased a remarkable 415% increase in targeted audience visitation, affirming the success of community outreach efforts. The museum effectively attracted younger audiences, a strategic win for engaging corporate donors.
In essence, the Frida & Diego exhibition not only captivated art enthusiasts but also highlighted the High Museum Art’s prowess in audience engagement and strategic outreach.
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