Situation:
Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba. Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M with Average Unit Volume (AUV) of $1.2M but they were unable to explain why.
Analysis:
Through extensive market and statistical analysis Alexander Babbage identified the driving factors behind individual store revenue performance.
Result:
Moe’s used Alexander Babbage research to revise their site selection and growth strategy and were able to add over 300 restaurants in less than seven years – while increasing AUV. This resulted in a successful sale to Focus Brands – and now over 500 restaurants.
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