Situation:
Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during development, operations and expansion phases.
Analysis:
Through trade area and on-property research we recommended market positioning, key demographic and geographic targets.
Result:
Our recommendations have helped National Harbor perform as a first-class urban mixed-use development and has provided the necessary data to secure the addition of Tanger Outlets – a substantial expansion to the property.
Featured Case Studies
AVENTURA MALL
Major REIT
Closing Lease Deals Using the TruTrade® platform, consisting of the TruTrade®, TruInsight™ and Babbage Spend™ applications
The Shops at Columbus Circle
Understanding the Complexities of a Landmark NYC Destination
Ready to Try TruTrade?
We've helped destinations, physical locations where people go and transact business, to grow and succeed for years. But we know deciding on a partner can be tough. Whether you would just like to chat about your needs or have a guided demo of TruTrade, our team is happy to help!
