The TruTrade® application; Industry-Leading Location Intelligence and Visitor Demographic Analysis

Shopping Centers

Cultural Attractions


Financial Institutions



Make big decisions easier with deep insights into physical location performance using TruTrade

We Help You Tell Stories With Data

For decades we have designed analytics and used data to impact outcomes. We know it takes more than just a pretty dashboard to help locate a major new mixed-use project, plan store expansion for a fast-growth chain, influence the state government to pass legislation, improve organizational effectiveness, revitalize a brand, or close a difficult lease deal.

These initiatives require knowledge. Our team serves clients daily with more than just data. We put data to work by providing strategy, actionable insights, customized analysis, sales tools, and processes to achieve real-world business objectives.

Customer Profiling and Segmentation Visualization

Easily identify your most valuable customers, where they live, how much they earn, and everything in between.

Competitive Location Analysis Tool Kit

What does it mean to have a visual representation of your competitive landscape? The TruTrade® application within the TruTrade® platform gives you the tools to see how your location stacks up against existing competitors and how to keep a leg up on the newcomers. See where your customers come from compared to other brands and develop a data-backed strategy to success.


With millions of data points, the TruTrade® application gives you the most accurate TRU Trade Area® analysis – through market research services including the collection of data applicable to your geographic location we are able to identify and analyze your target market. Leverage demographic data and competitor analysis to determine your next strategic move.

POI Performance Reports

Leverage historical data to determine POI (point-of-interest) performance over time with the TruTrade® application. Create reports, charts, graphs, and more to get the most useful POI data analysis available.

Go Beyond Location Data with THE TRUTRADE PLATFORM

The world is awash with data and dashboards. When you have the luxury of time it is fun to see all the ways data can be manipulated to answer the “what if” questions. But when reality hits and a deadline looms, where do you turn?

Case Studies


The Babbage Difference – Trusted by the Media

Read more


Double Event Attendance in One Year

Read more

Coastal Shopping Center Owner

Leveraging Insights from the TruTrade® platform for Digital Marketing Campaigns

Read More

Ready to Take the TruTrade® platform for a Test Drive?

Get started learning, discovering, and performing better today with the TruTrade platform.